TC
Traction Canvas™
by Brandy Old & Craig Elias
 HelpAStartupOut.com

Uncover what's preventing — or will prevent — you from reaching $1,000,000 in annual revenue, so you can get closer to a Series A raise.

The #1 reason first-time and technical founders stall is premature scaling — skipping foundational steps in order to grow faster. The data is stark: Startup Genome's analysis of 3,200 high-growth startups found that 93% of founders who scale prematurely never reach $100,000 in monthly recurring revenue (MRR).

Founders below $1,000,000 in annual revenue are stuck because they skipped one or more of the 10 boxes in the Traction Canvas. They just don't know it yet.

This diagnostic gives you a candid Traction Readiness Score (0-100), tells you which box(es) you skipped that are holding you back, and two next steps to improve your score.

Instructions
First, fill out the "Tell us about your current situation" box below, then tap Start My Diagnostic to move to the next page.
In the pages that follow this one, tap one of these three answer options to tell us how far along you are with that activity: 100% Done Started Not Yet
Use the orange marks for a plain-English definition of terms you might not know — like ICP, Seven Second Sale, or Trigger Events.
As you answer each box's three questions, its color in the progress bar updates so you always know where you stand:
✓Green = 100% completed Orange = work in progress ⚠Red = not started yet
Be honest
If you can be brutally honest, we'll tell you the hard truth — no sugar coating.
Tell us about your current situation.
This helps us personalize the results and point you to where you should focus.
1. How many paying customers do you have right now?
2. What is your current monthly recurring revenue (MRR)?
3. Where did most of your current customers come from?
4. How many days until your next investor meeting or fundraising deadline?
5. What industry best describes your business? helps us tailor your results
6. How did you hear about the Traction Diagnostic?
All questions above and the checkbox below are required to start.
TractionCanvas.com

Traction Canvas™

Get your full analysis

What you see on the page is just your live score. The full analysis is a personalised write-up from Brandy & Craig covering why your slingshot box is the stall, the exact two-step plan to fix it, and how your score changes at each step — plus an invite to the Traction Thirty cohort.

Most recent round of funding *
Money actually put into the business — not sweat equity or time.
So we know you're a human — what is two plus six?
Spell it out — not the digit.
100% Privacy Guaranteed: By submitting this form, you grant us permission to analyze your answers to provide your results. We may share anonymized, aggregated datasets for benchmarking and research purposes. We maintain a strict confidentiality policy: no personally identifiable information (PII) or individual company data is ever shared with third parties. From the upcoming book, The Traction Trap: How to Avoid It and Slingshot Past $1,000,000 — Brandy Old & Craig Elias.

Traction Canvas™

Get the fillable PDF

Enter your details and we'll email you the fillable Traction Canvas PDF.

So we know you're a human — what is two plus six?
Spell it out — not the digit.

Your info is never shared or sold. From the upcoming book, The Traction Trap: How to Avoid It and Slingshot Past $1,000,000 — Brandy Old & Craig Elias.